What’s In It For Them

How many times have you heard the phrase, “What’s In It For Me?” Some people call it WIIFM. This phrase probably best defines our culture more than any other phrase. Yet, I am convinced it is a short-sighted philosophy. I would like to challenge us to change the phrase in our minds and in the minds of those we lead to a stronger, longer lasting phrase - “What’s In It For Them?”

Imagine a world where the first question was “What’s in it for Them?” Imagine if people actually thought about you first, before themselves. I believe we would have less conflicts and less lawsuits (which means less lawyers, right?).

Truett Cathey, the illustrious founder of Chick-Fil-A, says it like this: “If you help enough people get what they want you will get what you need.”

Let me start with you, write me and tell me what you need. Let me practice what I just preached. What do you need?

Posted on July 17, 2008 in Leader Development