Think Bigger, Yet Get Better

For me, this is a season of big thinking. Bold thinking. Thinking that takes our organization places that we have never before dreamed. Truly, I am thinking bigger than I ever have before about our events, our reach, our impact and our growth.

Seems like an odd time to some of you, I know. I mean, we are in the worst recession in our recent history. There are more businesses going out of business and more people become unemployed.

That is precisely why I am thinking bigger than ever before. This is the time for offense. I suppose I would rather die trying to grow and influence then die defending something in a defensive posture.

So how do you get bigger? How do you grow in a time like this? How do you think big when everyone around you has their head in the sand?

In the words of Truett Cathy, “You get bigger by becoming better.” Or in other words to get Big, get Better.

Now, how can you get better? You can think better and you can make your products or services better. This is the time to work on getter better. Practice, think, innovate. I know you don’t have enough money to do all of that, but you can certainly start with a few. It starts with you. Can you, as a leader, get better? Chances are, yes you can. Can your team get better? Your processes? How about your website or marketing materials?

You don’t always have to spend money in order to get better, either. You can improve little things. It starts with your mindset. If you want to get bigger, you must get better. That is as simple and powerful as it gets.

Posted on June 18, 2009 in Business Growth